Own product
Creative Machine: from a topic to an animated carousel
Producing one good animated carousel by hand takes hours of writing, layout and motion work. I wanted the same quality in minutes, with the brand rules built in.
- You type a topic, choose a template and the number of slides.
- Claude writes the hook and the copy for every slide and returns it as structured data, so the text always fits the layout.
- An editor lets you adjust each slide before rendering. A history keeps every generated version.
- Remotion turns the result into an animated video or still images. Four templates so far: bold statement, data-driven, quote card and tech showcase.
- Before building the templates I analysed high-performing carousels in my niche (hook, slide count, engagement) and designed from that.
- Output
- Animated carousels, stories and reels (MP4 / PNG)
- Role
- Concept, design, code
- Stack
Online education community · about 350 paying members
Content automation for an online community
A small team needed a steady flow of ads, reels and carousels from material they already had: recorded lessons and the founder's expertise. I built the tools that turn that material into content.
- Role
- Sales lead; built the content tools
- Channels
- Instagram organic, Meta Ads
- Stack
Video ad generator
30-second vertical ads produced from one data file. Change the script in the file and every ad variant re-renders, with AI voice-over. Testing a new hook takes minutes instead of a new edit.
Lesson cutter
Takes a recorded lesson, transcribes it, finds the useful blocks (context, examples, demos, tips, calls to action) and outputs a list of cuts that ffmpeg applies automatically. One lesson becomes several Reels and Shorts.
Reels pipeline in progress
Pulls lessons from Google Drive, selects the moments where the system is shown working, and combines them with the founder's reaction in picture-in-picture, at 1080×1920, for organic posts and Meta Ads.
Carousel production
Carousels built as HTML templates and exported to PNG, so the visual identity stays identical across every post.
Content hub
An internal app where the founder's personal brand is planned across 8 content pillars, from idea to scheduled post to performance metrics.
Knowledge base for AI
The affiliate project keeps a structured wiki that the AI maintains and reads, so every new session starts from the same facts instead of guessing.
AI education institute · own publications
Teaching people to use AI well
Most AI courses stop at "how to write a prompt". I design material that gets people to real, everyday use.
Course design for an AI institute
- Claude track, version 2. I reviewed the original syllabus, listed what was missing (choosing between models, comparing tools, the newer agent features, responsible use treated only at the end) and rebuilt it so responsible AI runs through every module.
- n8n automation track. From connecting apps to running AI agents in production: WhatsApp customer service, Google Workspace, databases and local requirements such as payments and data-protection law.
- Brand identity for the institute: brand manual, 8 vector logo versions, merchandise mock-ups.
My own guides
Dominando o Claude (“Mastering Claude”) is a 7-module, 21-day course with 28 exercises, from first chat to the API and agents. Segredos do Claude (“Claude's Secrets”) is the follow-up: 22 advanced techniques in 8 chapters. Both were published on my Instagram, @bustamante_jg.
- Role
- Curriculum design, brand identity, writing
- Language
- Portuguese
Visualisation studio · architecture practice
Two websites for the real-estate market, live
Both clients sell to developers, so each site had to look as premium as the buildings it shows and make it easy to send a brief. I did the design, code and deployment; the imagery is the clients' own.
- Role
- Design, code, CMS, deployment
- Time
- About 5 days each, built with Claude Code
wizardsoffice.com ↗
Architectural visualisation studio. Video hero, manifesto, services, a gallery and six project case pages, plus a brief form with spam protection. Content editable by the client through a CMS.
berth.arq.br ↗
Architecture practice focused on facades for high-rise launches. Dark theme, video hero and a gallery of about 20 facades, each credited to its developer.
Google Lighthouse scores for the wizardsoffice.com home and contact pages, measured before launch.
Internal tools
Replacing spreadsheets with small apps
Team schedule app
A refrigeration service company in Lisbon ran its 13-person schedule and on-call rota from a macro-filled Excel file. I turned it into a password-protected web app, imported the year's data from the spreadsheet, and hosted it at zero monthly cost.
AI agent dashboard
A visual panel to launch, connect and monitor AI agents, with a node map of how they hand work to each other and a terminal view for each one.
Marketing Manager · Amaral Construções, MayBelly, Asael
Where it started: selling buildings before they exist
As Marketing Manager for three developers on the Santa Catarina coast in Brazil, I ran launch campaigns on Meta and Google, produced photo and video, and created the sales material brokers used every day.
- Data as content. A valuation study comparing the developer's delivered buildings with savings accounts, bank deposits and inflation, built from public price indices. It gave brokers a concrete argument: 297% to 442% appreciation per building.
- Track record as a story. A timeline of the developer's buildings from 2011 to 2030, delivered and upcoming, used in presentations and social media.
- Launch kits. Unit cards with price and payment plan, weekly availability stories, show-flat and concept videos.
- Channels
- Meta Ads, Google Ads, Instagram, broker networks
- Videos
- Show-flat tour, concept film, launch reels: available on request
